Toys for Tots Campaign

Muncie IHOP partnered with the Muncie Fire Department to host a Toys for Tots donation box. IHOP offered a 20% discount to invite donations and more guests through the door. I was tasked with creating a poster and a social media post to promote the campaign. In line with our goal of attracting new guests to our business, I also arranged "Santa Meet & Greets" and coordinated with the Fire Department to host fire trucks at our events.

I illustrated Santa Claus and a snowy background to align with IHOP's brand colors and the whimsy in their recent marketing campaigns.